STERNE INTERNATIONAL S.P.A.

The brand Lorena Antoniazzi was born in Perugia in 1993 from the passions that unite Lorena and her husband Luca Mirabassi, founder and owner of Sterne International, the company that distributes it. Their complementary talents gave life a small collection of womens clothing created with prestigious spins and innovative techniques, and produced in Umbria, Italys green heart.The production and distribution of the brand begins with special attention to high end knitwear. The distribution strategy of the brand relies on a synergy between the wholesale channel and the retail channel. In particular, the Perugian companys objective is to strengthen the retail channel by increasing the number of retail stores worldwide. Currently, stores are located in Perugia, Ortisei, Paris, Saint Moritz, Daegu, Seoul, Saint Petersburg, Moscow and Cannes.Lorena Antoniazzis woman is original, ironic, sporty and active with a strong contemporary pesonality.An independent, determined, extroverted individual who is always on the go. The brand embodies a woman that likes to spend her time outdoors without giving up on style and personality.Sterne International also patented an innovative digital system that allows the client to see all the phases of the production of the brands items.With the QR code on the tag, all the movements of of every piece are monitored. The client can access the history of the item by scanning the QR code or through thetouchscreen columns present throughout the flagship stores. The aim is to offer the clients maximum transparacy as well as guarantee that the item is 100% Made in Italy.