CHYE CHOON FOODS PRIVATE LIMITED

From its inception as a small family business in the late 1950s, Chye Choons mission has been to provide wholesome and good quality foods at reasonable prices to satisfy all of its customers needs. The company has since grown into a well-recognised leading manufacturer of rice vermicelli and rice noodle. Chye Choons diversified product range also includes various types of imported rice, food starches, flour, sugar and other staple consumables for both retail and institutional customers. The list has grown steadily over the years in tandem with Chye Choons marketability at home and abroad, and reflects the pride that the veteran food manufacturer and supplier takes in its ability to understand its customers needs.Product innovation and development is a key element of Chye Choons business model, especially for its key Peacock and VITA brands. As part of its long-term direction to globalise its market presence with innovation, the company has created an innovative Singapore rice vermic...